seo manchester

Search engine marketing is different to the PPC (pay per click) model e.g. Google ad words - as you are not charged a fee for every click to your website. This makes SEO far more cost effective in the long term.
SEO is the only website marketing solution which provides continual growth in website visitors without the need for proportional increases in budget.
Over 90% of people using the internet use search engines and directories to find what they are looking for online and whether you are in Manchester or anywhere else in the UK, our SEO can help to get your company to the top of these search engines.

.Websites that appear on the first couple of pages of search engine results attract a much larger number of visitors and buyers, so why not help your company to be the success that it should be. With our search engine marketing, your company's success could be tenfold of what it currently is.

Search Engine marketing companies employ various methods for achieving their optimisation aims. However less scrupulous companies will utilise methods likely to cause harm to the position of your site. Listed below are some common pitfalls to avoid.

One common trick by SEO marketing companies is to optimise your site for obscure search phrases that get very few searches. An example of this would be if you were a used car dealer in King's Cross, Manchester requiring SEO. There are various search phrases that this company could be optimised under:

1. “Used Car Dealer in Eccles, Manchester” – This describes the business perfectly however there wasn't any person who typed this in a search engine last month and so being optimised for this phrase would be pointless.

2. “Used Car Dealer Manchester” – This also describes the business very well and on the face of it would be a good phrase to be optimised under however only 24 people typed this search phrase into the search engines last month and return very few leads.

3. “Used Car Dealer” – This also describes the business but it is more general. Last month approximately 9000 people typed this search phrase into the search engines. Some of these people would be looking for a car dealer in areas other than Manchester (however people will travel much further now because of the cost savings on the internet) however 9000 searches would represent a good source of leads. The first two search phrases on this list would be very easy to optimise a web site under and would require little knowledge however search phrase three is getting much more difficult and would require someone with good SEO knowledge.

4. “Used Car” – This also describes the business and again is more general. Last month approximately 400,000 people typed this phrase into the search engines and would provide a tremendous source of leads. This phrase however requires a great deal of effort and skill to achieve optimisation across all the major search engines.

So you can see from this list it is very important to select the correct search phrases for your business and the phrases that generate the most traffic. It is also important to work with an SEO company that are prepared to optimise your site for the prime phrases and indeed offer some kind of guarantee.

An extremely useful FREE tool for checking your search phrases can be found at www.overture.com

Once the site has loaded you will see an American flag at the top right of the site. Put your mouse over this and flags from various countries appear in a drop down menu. Select the UK flag at the bottom of the list. The next screen that appears has “Advertiser Centre” towards the top right of the page, click on this. The next page that appears has a kind of green chalk board picture with four links in the middle towards the right hand side of the page. The first of these is “Keyword Assistant” click on this and a small pop up window appears.

Type any search phrase that describes your business or any phrase you think customers may type into the search engine to find your business. Click the blue arrow to the left of the box and wait for a moment or two. A list will appear with the numbers of people who typed that search phrase into the search engines last month. It will also list any derivatives of the search phrase and how many people typed that particular phrase into the search engines.

It is important to remember that this doesn't take into account Google or AOL and so you should add another 40% to what ever numbers are returned to give you a good estimate of the total traffic.

The keyword tool on overture can be a little temperamental so if it doesn't work immediately keep trying.

If you can avoid most of the pitfalls outlined above then your venture into SEO should prove a fruitful one.

SEO is particularly useful if you are a company specialising in a particular field of expertise which faces stiff competition from other companies offering a similar service. SEO is even more useful if your company is based in a location with a number of other similar companies, such as Manchester. With our SEO, your company could stand out in the crowd.

Potential customers will more often than not click on the first thing that comes up on a search engine. With our search engine marketing, your company could be in this position, winning the lion's share of people who type your field of expertise into the search tool. If you like the sound of this level of interest in your company, and what company wouldn't, enquire about our search engine marketing.